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Fit Creative is a London based, full service design agency founded by partners Jonathan Cook and Kara Penn. We offer a range of services from naming and branding through to brand implementation across digital, print, 3D, installation, packaging and merchandise. Whatever you are trying to achieve, we can advise, support and service to get you results.

Who we are

Jonathan Cook

Director

Jonathan cut his teeth working with FTSE100 companies reporting on their key messages for both public and peer to peer audiences. Jonathan is experienced in all areas of communication, and has an eye for the detail which makes all the difference to the end result.

Kara Penn

Director

Kara is a brand obsessive, committed to creating strong brands for our clients and enabling them to grow audience and profit in the digital landscape and the physical environment. Kara has worked in the UK and the Middle East for big brands prior to founding Fit.

Why clients hire us

Our research and design process ensures we get to know your sector thoroughly. But rather than hear from us, here are some of our clients. 

We have worked with Fit Creative over a number of year and they have proved themselves time and time again to be excellent in their sector. Fit regularly provide clear strategic solutions to promoting GSM London across both print and digital as well as supporting us with our internal campus messaging and campaigns. In addition they effectively manage projects to be on schedule and budget and are very responsive to some of our short notice needs. They are a pleasure to commission and are always on hand to help us succeed.

Clark McPhee
Head of Marketing
GSM London

Fit Creative worked with us right at the start of our journey, helping us develop a name, a brand identity and some beautiful publicity materials including pop out business cards and brochures. They went far over and above what we originally asked them to do and our brand is now much more professional and design focussed than it would have been without them. 

Kara and Jonathan were fantastic to work with, really inventive and creative, coming up with some amazing ideas and executing them with a passionate degree of perfectionism! But they were also incredibly patient with us as a small new business, taking the time to understand our needs, helping us prioritise what we really needed, and working tirelessly to find innovative and practical solutions that would work within our budget. 

Rosie Oglesby
Founder
Page & Bloom

Working with Fit Creative to create a brand that would satisfy the many Greenwich partners was a real challenge, but one which they rose to and delivered with great success. The Visitor Guide perfectly captures our offer and does a comprehensive job in selling our attractions. Feedback via our Tourist information Centre has been very positive and sales have been very good.

Barrie Kelly
Chief Executive
Visit Greenwich

What we can do for you

We work in a variety of sectors including culture, education, medical, property and retail. Our process ensures we get to know your business thoroughly.

Our approach to your brief starts with talking to you about what you want to achieve, and then planning the design strategy to get results. This sometimes means challenging your brief, but it always means a better solution and increased ROI.

Find our more about our services or get in touch for a first meeting.

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