Fit Creative is a London based agency established in 2007 by partners Kara Penn and Jonathan Cook. From the beginning it was clear to us that keeping the creative team flexible and focusing on the client and their industry was the best way to work.
Since our inception, much of our most successful work has revolved around branding: helping companies to understand where they sit in their competitive landscape and how best to differentiate themselves. Our client relationships tend to last a number of years rather than weeks which means we can really deliver value and a greater understanding across a program of communications.
We don't work to a formula, we just make sure that the solution we build for you is fit for purpose. We use a well-tested process of establishing the brief, conducting research, producing design, managing delivery, and then offering on-going support.
We put together teams to suit your budget, only bringing in specialist support when required. And becoming a Fit Creative client ensures that you get personal service from one of the partners throughout the process of your project.
We work in a variety of sectors, and so whilst we can't possibly know all, our process ensures we get to know your sector thoroughly. But rather than hear from us, here are some of our clients.
Having worked with Fit Creative previously, it was an obvious choice to ask them to support us in developing the Goldsmiths’ Centre brand. Following a creative pitch, they have brought both clarity and creativity to our brand allowing us to achieve standout and brand stretch in a clever system. They have proved their namesake yet again with a solution fit for purpose.Karine Lepeuple
Commercial & Visitor Services Director
The Goldsmiths’ Centre
It was a pleasure to work with Fit Creative. From the outset they had a clear sense of what we wanted to achieve, approached the project imaginatively and with attention to detail and delivered on time and within budget. We were able to work with Fit Creative in a true spirit of partnership throughout the process and we are delighted with the outcome.Peter Marsden
World Heritage Site Co-ordinator
Maritime Greenwich WHS
Fit Creative have worked closely with the Old Royal Naval College since rebranding it in 2010. Over the years our communications and marketing needs have spanned digital, print, 3D, advertising and more – for all of these Fit have been able to find an effective solution and put together the best team to deliver high quality results. They have always brought fresh thinking and enthusiasm to every project, achieving great results to help us raise our profile and encourage donations.Brendan McCarthy
Old Royal Naval College
We work in a variety of sectors, and so whilst we can't possibly know all, our process ensures we get to know your sector thoroughly.
Our approach to your brief starts with talking to you about what you want to achieve, and then working backwards from that. This sometimes means challenging your brief, but it always means a better solution and increased value for money.