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Fit Creative is a London based agency established in 2007 by partners Kara Penn and Jonathan Cook. From the beginning it was clear to us that keeping the creative team flexible and focusing on the client and their industry was the best way to work.

Since our inception, much of our most successful work has revolved around branding: helping companies to understand where they sit in their competitive landscape and how best to differentiate themselves. Our client relationships tend to last a number of years rather than weeks which means we can really deliver value and a greater understanding across a program of communications.

How we work

We don't work to a formula, we just make sure that the solution we build for you is fit for purpose. We use a well-tested process of establishing the brief, conducting research, producing design, managing delivery, and then offering on-going support. 

We put together teams to suit your budget, only bringing in specialist support when required. And becoming a Fit Creative client ensures that you get personal service from one of the partners throughout the process of your project.

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Why clients hire us

We work in a variety of sectors, and so whilst we can't possibly know all, our process ensures we get to know your sector thoroughly. But rather than hear from us, here are some of our clients. 

Working with Fit Creative has been a positive and rewarding experience. A sound understanding of what we wanted to achieve in developing a new Maritime Greenwich World Heritage Site website coupled with imaginative and cutting edge design has resulted in a high quality, informative and user friendly product of which we are justly proud. Fit Creative are focused, efficient and place a keen emphasis on service delivery, qualities which we regard highly in business relationships.  We look forward to continuing to work with them in the future.

Peter Marsden
World Heritage Site Co-ordinator
Maritime Greenwich WHS

Fit Creative were a pleasure to work with. Their enthusiasm and insight for what we do came through in the end product which was better than anything we had dreamed possible within our limited budget and challenging timescales. Everything was super clear, efficient and professional. Their design is fresh, appealing and user friendly and we are very excited about using the new web-site and brochure to promote our service.

Jayne Deeley
Economic Initiatives and Skills Manager
Royal Borough of Greenwich

Fit have created for us a complete brand, from brand naming, website, packaging design advertisements both on and off line and an enormous amount of supporting graphics. From the start Fit have been careful to listen to our ideas and look thoroughly at our business – it was not the case that they came in with fixed ideas of how things should be. Once they fully understood our needs they were able to produce a brand which matched our expectations and engaged well with our customers, the high quality design and exceptional eye for detail has been critical in helping us differentiate our products from competitors. Throughout we have felt the team at Fit have personally invested in our company and been keen to make each and every design item required eye catching and distinct, helping us build a really distinct brand.

We like to think we have the best quality products available and Fit created a brand which matched these aspirations.

Solomon Drury
CEO
Funky Giraffe

What we can do for you

We work in a variety of sectors, and so whilst we can't possibly know all, our process ensures we get to know your sector thoroughly. 

Our approach to your brief starts with talking to you about what you want to achieve, and then working backwards from that. This sometimes means challenging your brief, but it always means a better solution and increased value for money.

Find our more about our services or get in touch for a first meeting.

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