The rise of festival brands across the country
You are no-one if you aren't going to some kind of festival this summer, from books to ballet, music to man-eating lions, the way the British lovies relax is at a festival. And practically every city has one these days, pulling in audiences and income into town centres in the way that shopping simply doesn't any more.
Festival brands embrace social media, know their audience are there to enjoy and capture the moment forever more on Twitter or Instagram, and therefore are tagging to their deaths every moment of the day.
Participation events are the biggest rise, pulling in your audience to feel part of it, share it with their families and raise the event's profile. Asking for donations if you love it, why not, the sun is out and you are happy to liberate a quid or two.