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Making end of life planning more of a norm

Working with this new coalition, Dying Matters, we produced a range of material to help them promote their core message, talking about end of life during life. We designed and produced the Awareness Week pack, the community pack and finally the strategy document to be distributed to key influencers. 

“The creativity, quality and high standard of work we received from Fit Creative was impressive as was their professionalism.  Fit produced a range of different campaigning materials for the Dying Matters Coalition including an Awareness Week Pack and a community engagement pack offering advice and information to people on how best to start conversations about dying death and bereavement in order to get the kind of death they want.”

Hilary Fisher
Director
Dying Matters Coalition

Awareness Week pack

Dying Matters actively engages with its members through a number of events including the annual Awareness Week. This year the aim was to create an activity pack which would appear to be fun and provide tools to start activities.

A party pack was created in the form of an A5 triptych folder holding a number of leaflets and invites to a variety of get togethers in the form of tea and biscuits, a pub quiz and a party.

A striking witty wreath made of cakes was created and photographed for the front cover. The theme of food and drink used throughout the pack.

The packs were very well received and a greater number of activities were recorded amongst the members than in previous years. Our relationship with Dying Matters continued with the creation of a community resource pack and a status report for stakeholders and supporters.

Community pack

A resource pack was needed to be able to target specific sectors of the community including non-traditional areas eg banks and schools, in order to make discussions around dying part of everyday life. A folder with targeted inserts was produced which could then be prepared to suit each audience.

An imaginary village was illustrated to show the various elements of the community. Each building is then used to label the insert. The illustrations help to create an overall warm look and feel.  

Strategy brochure

In order to continue the coalition’s work it is essential that it reaches three key areas; the public, health practitioners and policy makers in the UK. 

A document was required to state the results of the Dying Matters Coalition to date and to put the case for its ongoing support by stating what still needed doing. Rather than your usual dry document, we created a striking brochure with strong and unexpected imagery and bold copy writing. The result was well received.

The document was sent to parliamentary figures as well as leading healthcare policy makers and helped ensure the future of the Dying Matters Coalition.

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