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Creating a quirky baby brand globally

Over a period of 2 years we worked with owner managers Solomon and Yasemin Drury to help grow their young baby clothes business into a distinct brand and launch it in various other territories. During our work together we established the brand, designed the website, designed bibs and clothes, designed packaging and display collateral, produced on-going digital marketing and even created an exhibition stand for them. It was a pleasure to establish a very distinct brand led by George the Giraffe. 

Brand creation

Established the FG brand with its key mascot George the Giraffe in his world with his family. 

Website design

Design of a fully responsive retail website. 

Marketing materials

Created direct mailing promotions to customers and consistent emailing to promote offers, new designs and seasons. 

Digital promotions

From slideshow graphics and voucher designs to facebook and web ads.

Promotions to suit topical events, sales and key annual events have been created.

Many graphics were translated for country specific promotions.

Packaging design

We have produced a number of packaging designs from single bib hangers through to full clothes set hangers and this 5 bib set display box.

Clothes designs

Over 200 designs created for bibs and clothes set featuring seasons, events, hobbies, interests and so much more. 

Exhibition design

We designed an adaptable exhibition kit which allowed the bibs and clothes to be displayed on different size exhibition spaces. Mostly aimed at the trade business thus allowing them also to see how they could sell and display in their own shops. 

Corporate brand family

In support of a growing business other specific sub brands were created to target products and customer tastes. All the sub-brands sit under the parent company Maia's. 

This identity reflects the mission behind the business product development, to support the relationship of parent and child. See their profiles in the shape of the tree.

Also for this client

Out of the ordinary

Funky Giraffe at Bubble 2015

We have created a complete range of bodies and bibs for Autumn Winter season and supported the launch with exhibition design and packaging design. 

Branding

Funky Giraffe branding

Creating a distinct brand for a baby bib and clothes company with a strong reputation but in need of a stronger brand. We helped our client represent themselves in a brand which matched their product and allowed them to protect their USP more clearly. 

Out of the ordinary

Funky Giraffe clothes designs

We designed and supported manufacture of many seasons of baby bibs and body suits. In addition we have designed country specific sets for Australia, Spain, Italy, France and the UK. Over 200 designs have been produced so far. 

Out of the ordinary

Funky Giraffe packaging

We have developed a number of packaging and display solutions from a single bib hanger, to a full set of clothes hanger and a box packaging for sets of 5 bibs. Each features the distinct Funky Giraffe brand language and bold graphics as well as clever folding and connecting solutions which eliminated the needs for glueing and thereby kept the prodution costs lower. 

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