Creating a set of clever packaging solutions
We have developed a number of packaging and display solutions from a single bib hanger, to a full set of clothes hanger and a box packaging for sets of 5 bibs. Each features the distinct Funky Giraffe brand language and bold graphics as well as clever folding and connecting solutions which eliminated the needs for glueing and thereby kept the prodution costs lower.
The 5 bib box has been designed to contain 5 bibs and display their designs through the cutout windows. The bright brand language creates bold standout on the shelves. The pack can be hung on rails and folds together without the need for any glueing.
The single bib hanger came about as a support for buyers to be able to display the FG range in their shops. The client required a cost effective cardboard hanger which could easily be posted with a trade order and support shop display. The brand language is applied in the visible areas of the hanger.
The single hanger can also be used to package a pair of mittens or a pair of socks.
A further development of the hanger system was to create a hanger which could be used to display a body and bib set. This hanger could in fact easily display two bodies, two bibs and a burping cloth, thereby allowing resellers to put together sets to suit their customers.
In support of an online business we have also designed the mailout envelopes, the product labels, gift bag labels and branded baby wipes. The customer journey from product viewing through to purchase and delivery is consistently branded.
We have created a complete range of bodies and bibs for Autumn Winter season and supported the launch with exhibition design and packaging design.
Creating a distinct brand for a baby bib and clothes company with a strong reputation but in need of a stronger brand. We helped our client represent themselves in a brand which matched their product and allowed them to protect their USP more clearly.
We designed and supported manufacture of many seasons of baby bibs and body suits. In addition we have designed country specific sets for Australia, Spain, Italy, France and the UK. Over 200 designs have been produced so far.