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Enabling the brand to shine through all marketing

It was identified that the original brand was struggling to be read across all marketing materials and achieving standout to new audiences. To support the brand we developed a system of applying the logo to ensure it was clearly read and could be turned up and down in volume depending on the needs.

Family of logos

We created a family of logos to be used for specific applications. 

Label Logo

Louder branding applied to a flyer to promote the LDF 2016 events at the Centre. Flyer will be distributed in various leaflet racks. 

Bar Logo

Quieter branding seen on an invite sent direct to a mailing list of audiences familiar with the Centre.

We also widened the supporting brand language to include a secondary colour palette, secondary fonts and further layout options to give the brand more flexibility across general marketing and events promotions.

Clear guidelines help direct various design agencies and partnership promotions to ensure the brand is seen in the best way possible across all applications.

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