Enabling the brand to shine through all marketing
It was identified that the original brand was struggling to be read across all marketing materials and achieving standout to new audiences. To support the brand we developed a system of applying the logo to ensure it was clearly read and could be turned up and down in volume depending on the needs.
We created a family of logos to be used for specific applications.
Louder branding applied to a flyer to promote the LDF 2016 events at the Centre. Flyer will be distributed in various leaflet racks.
Quieter branding seen on an invite sent direct to a mailing list of audiences familiar with the Centre.
We also widened the supporting brand language to include a secondary colour palette, secondary fonts and further layout options to give the brand more flexibility across general marketing and events promotions.
Clear guidelines help direct various design agencies and partnership promotions to ensure the brand is seen in the best way possible across all applications.
We created a unique look for the new creative network at the Goldsmiths' Centre to visually demonstrate the link between creativity and craftsmanship which is core to the network.
Branding the building clearly from the outside and creating clear directional infographics around the site.
Variety of marketing needs to promote regular events listings, event marketing and invites, training at all levels and changing exhibitions.