Establishing a new membership scheme for the Centre
We created a unique look for the new creative network at the Goldsmiths' Centre to visually demonstrate the link between creativity and craftsmanship which is core to the network. Images of cutting edge pieces of jewellery or silversmithing were married up to their source of inspiration creating striking and bold images. These represent the creative connections to be made in the network.
Working closely with the client to establish a distinct proposition 'Link at the Goldsmiths' Centre' and explain the offer clearly so that the network was seen as mutually beneficial and would grow quickly.
We have rolled out the look and feel across membership card, promotional leaflet and website page. Each creative link features the products by successful jewellers who are at the forefront of the industry and their inspiration.
The highest tier of paid membership required a more exclusive image showing a creative connection. It features the Phoenix Ring by Tomasz Donicik, a young and successful jeweller, and it's inspiration – flames.
Developing the Goldsmiths' Centre brand to allow it to be louder when speaking to new audiences and quieter when promoting to established audiences. We created a system for branding all communications platforms.
Variety of marketing needs to promote regular events listings, event marketing and invites, training at all levels and changing exhibitions.
Branding the building clearly from the outside and creating clear directional infographics around the site.