Developing a distinct online retail proposition and website
Working closely with our long-standing client, we developed a unique positioning for their new online offer which was to highlight that customers can see the pieces up close, meet the makers behind them as well as shop online. Our work including developing a bold graphic language for marketing materials, and designing and developing the website.
We have developed a logo lockup with the Goldsmiths' Centre which presents the offer and is seen both as an animated logo on the online shop and a static logo lockup for print materials.
A graphic brand language which features the variety of pieces available for purchase, has been created to support the See, Meet Shop Talent brand positioning. This is applied on all marketing materials.
We designed and built on Shopify the new online retail offer from the Goldsmiths' Centre.
The website encourages interaction with the select group of makers featured on it, by being able to come and meet the makers and see their pieces up close at pop-up events as well as purchase online.
A series of pop-up shops supporting the new online shop is advertised onsite with a window vinyl.
We created a unique look for the new creative network at the Goldsmiths' Centre to visually demonstrate the link between creativity and craftsmanship which is core to the network.
The Goldsmiths' Centre continues to spread its remit to become an invaluable resource to the goldsmiths and allied trade industries by establishing this new online directory. We created the distinctive graphic and marketing materials.