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Branding and directional signage in and around the building

The frontage of the Goldsmiths' Centre was a prime opportunity to further explain the role of the Centre and the opportunities it offered to both trade and public visitors. The new vinyls take advantage of the entrance area width to make a bold visual statement.

Internally the modern architectural style of the building required the signage to be bold and graphic, fitting in style but also clearly informative as most areas require a passkey so knowing where you need to go becomes essential. 

The modern signage system allow for easy maintenance of the building fabric and easy alteration of titles and directions as required. 

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