Promoting unique commercial units in the heart of Greenwich
Attracting the right mix of retailers and ensuring the retail offer is fresh and relevant is key to keeping Greenwich Market, both market and surrounding shops a dynamic shopping experience. We worked with the client to present properties to let.
The B2B campaign was developed – ‘The destination to be different’, to be clearly linked to the B2C campaign. Another kind of collection was created through the vehicle of a picture gallery, to represent the mix of benefits the Market has to a potential tenant.
The campaign was rolled out in advertising, on empty unit vinyls and in a pocket brochure.
“I was particularly impressed by Fit’s confidence to consider the brief, provide the appropriate strategy but also to present their alternative approach. We went with the alternative approach! It is a pleasure working with Fit.”
Keith Wilson, Agent
An 18 month refurbishment of the Market which has included a new glass roof and cobbled flooring also created four new retailer units in Durnford Street. We created a sub-brand to promote this opportunity to new tenants and designed brochures and window vinyls.
We developed a suitable online platform for a leading London market which was responsive and represented the Market well with illustration and open layout.
Servicing Greenwich Market with large format advertising and small ad placements across London.
Through a whole variety of marketing materials means we have been able to establish a strong brand language across door drops, flyers, bookmarks, calling cards, carrier bags, postcards, banners and so much more.