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Repositioning GSM London in the ever more competitive further education market

We have worked closely with GSM London to identify its ‘career focused’ offer and clearly communicate the targeted range of course. 

Delivering a distinct brand language and messaging across literature and advertising to highlight GSM’s strengths. Overseeing all implementation and production across all mediums. 

"We have worked with Fit Creative over a number of years and they have proved themselves time and time again to be excellent in their sector. Fit regularly provide clear strategic solutions to promoting GSM London across both print and digital as well as supporting us with our internal campus messaging and campaigns. In addition they effectively manage projects to be on schedule and budget and are very responsive to some of our short notice needs. They are a pleasure to commission and are always on hand to help us succeed."

Clark McPhee
Head of Marketing
GSM London

Digital

We have designed the website and a number of digital marketing campaigns as e-books, e-campaigns and pay-per-click landing pages.

gsmlondon.ac.uk

Literature

We have worked across important documents such as the prospectuses as well as small format leaflets, posters and flyers to promote courses for undergraduate, postgraduate, english language, vocational and executive level.

From our very first work with GSM London to today, the student body has always been at the heart of its marketing and so most promotions feature genuine students. We have directed numerous photo shoots to create these images. 

Signage

We have designed large format signage and branding across both Greenford and Greenwich campuses helping create ownership for the students by using image of real GSM students.

Large format graphics during installation at Greenford campus. 

Campaigns

We have developed targeted ad campaigns and produced compelling headline copywriting as well as supported rollout.

Internal comms

We have supported the college to communicate internally peer to peer with solid business tools such as stationery and Powerpoint. We have also developed a number of sub-brand products aimed at students including the Recommend a Friends scheme, the Formation Zone business support programme and the Horizon Award additional accreditation programme. 

Advertising

Delivering both above and below the line campaign advertising.

Industry linked events

Industry weeks which engage with businesses and students. A number of marketing materials aimed at industry and linking students to leaders in industry have been created.

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We designed the marketing materials for this initiative started by Plymouth University and now offered at GSM London to its students to help them set up their business. 

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Working with GSM London we have established the sub-brand for the Horizon Award which is aimed at students to enhance their CV and bring an extra dimension to their degree. 

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Since 2013 we have worked with the marketing team at GSM London to produce various campaigns and marketing tools including prospectuses, door-drops, leaflets, ads and exhibition work. This work often fits together with digital tools such as e-books, pay-per-click landing pages and e-campaigns.

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Creating a distinct look for the referral campaign Recommend a Friend and supporting it with literature and promotional material. 

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We designed the GSM London website structure in order to be easier to navigate, reach all audiences on any size device, and promote the unique education offer to domestic and international audiences.

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