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Three years of campaign marketing for Recommend a Friend

The Recommend a Friend scheme has proven to be a hugely successful recruitment campaign accounting for a third of all new students. We have created the literature and marketing materials to promote it to current GSM London students. Over three years the campaign has evolved to make it simpler and faster to complete the process and for students to get their rewards. 

Three years of campaign

This internally targeted campaign has evolved over 3 years, always featuring genuine students from the GSM London student body. 

The leaflet demonstrates the process of completing the recommendation and receiving your reward using a simple diagram and infographics. 

Sub-brand mark

The current campaign features a 'thumbs up' graphic to allow all information and marketing materials to be consistently branded and recognisable to the student body. 

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