Creating a new brand for Orpington Market
Orpington Market has undergone a major refurbishment with a redeveloped market square, seating, lighting and power which has created an exciting opportunity for a new local market. We supported the investor Rockspring with brand positioning and brand creation for a new market.
Walnuts Shopping Centre (manager of the original Orpington Market) identified that a revived and successful market has a pivotal role in the future of Orpington town centre and shopping centre by adding vibrancy to the retail space. We created a distinct identity which would be bold and eye catching.
"Fit Creative are a passionate and distinctive agency - for us they were the right choice to deliver a creative brand for Orpington Market during its refurbishment. They were a great extension to our project team, understood the brief and created a truly unique look that reflected the community and lively market identity."
Associate –Property Management
The key values of the brand were identified; welcoming, trusted, genuine, for the community, providing choice and full of life. Research into the history of Orpington identified a strong establishment with local fruit produce and the theme 'Garden of England' directed the brand creation.
Illustration and typography incorporate a distressed effect and a muted colour pallet. Brand characteristics of 'salt of the earth', wholesome and genuine were applied through design and copy writing.
The distinctive format of the logo can be adapted for Easter and Christmas.
Social media animations can easily be created.
The grid format can be applied for use with further illustrations to promote specific seasons.
A shorthand logo has been created for small format applications and on social media.
Creating a social media pull is important for any retail destination. We created 'What's your Orpington Market Gem?' and #omg in order to create some traction locally.