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Helping to establish this charity brand that supports three different hospital sites

“We have been working with Fit Creative for two years after seeing their work and enquiring who was responsible. Fit Creative built our website and continue to support us with branding development, marketing and fundraising materials. It is a pleasure to work with the team who provide a personal, friendly service with inspirational design meetings, clear time lines and professional outcomes which produce great material which translate into engaged responses from our supporters and an increase in income.”

Diane Ryan
Fundraising Manager
Royal Free Charity

Working with the marketing and fundraising team to help establish a stronger brand and create various marketing tools including website, leaflets, fundraising tools, quarterly magazine and many campaigns.

Website

The Royal Free Charity needed to reach a digital audience through a solid and responsive website to continue its fundraising work. We designed, planned and built the website for them to be able to take donations, explain their purpose, promote their activities and grow their network.

Little Touches & Big Differences

Establishing the ways in which the charity supports patients and staff with a strong line and image. The statement 'Little Touches & Big Differences' covers services such as massage up to purchasing specialist equipment for the hospital. Helping to raise profile and simply explain the role of the charity it was a lead image on the website homepage as well as being reproduced on posters and roll-up banners around the three hospitals.

Christmas campaigns

We have produced two consecutive fundraising campaigns to help those who have to be in hospital also celebrate Christmas. Funds raised paid for Christmas trees, decorations, hampers and presents for the children's ward. We recognised that wit would help engage better and engender a more generous spirit. 

Fundraising packs

We designed a fundraising pack to be sent out to people who want to fundraise for the charity which included ideas, tools, certificate, target sheet and more. The concept of bunting was run throughout the pack allowing different messages to be set within the bunting triangle. The illustrations linked togethe a strong brand language we are developing for the charity. 

Walk for Wards event

A bold illustrated graphic allowed both the simple concept of a fundraising walk and the title of this annual event to be visualised in one.

We designed the start and end banners, posters, promotional banners, flyers and digital graphics to support this event. On a yearly basis it will be simple to change the date and the sponsor and will create a memorable event in the same way the Macmillan Coffee Morning has established itself.

Magazines

We redesigned the flagging newsletter to be more magazine like in proportions and styling with striking front covers. Now having produced many issues it has evolved further with more pages and versions of the magazine for each hospital, Royal Free, Chase Farm Hospital and Barnet Hospital. The design has succeeded in raising more funds for various equipment and services the charity supplies to patients, families and staff.

Literature suites

The family of literature that cover the various ways in which you can support the charity's work financially. Genuine members of the public were photographed for the front covers to promote the different activities of leaving a legacy, joining the friends or joining the lottery. 

Reporting

We have designed and produced the annual report and impact statement for 2014-15 and the 5 years strategy report. Both of these important documents act to represent the charity and its purpose but also allow them to gain support by being transparent in their results. 

Shop branding

Establishing the brand on the charity shop frontage, interiors and all marketing and promotions.

Also for this client

Marketing

Royal Free Charity fundraising

Marketing materials are essential to help the charity raise funds. We have designed the fundraising packs, the legacy leaflet, friends leaflet and lottery leaflet which form a suite of literature and support materials. In addition we have created a few campaigns including two consecutive Christmas campaigns to support patients and staff over Christmas.

Marketing

Royal Free Charity magazine redesign

We redesigned the flagging newsletter to be more magazine like in proportions and styling with striking front covers. Now having produced many issues it has evolved further with more pages and versions of the magazine for each hospital, Royal Free, Chase Farm Hospital and Barnet Hospital. The design has succeeded in raising more funds for various equipment and services the charity supplies to patients, families and staff.

Marketing

Royal Free Charity reporting

We have designed and produced the annual report and impact statement for 2014-15 and the 5 years strategy report. Both of these important documents act to represent the charity and its purpose but also allow them to gain support by being transparent in their results. 

Digital

Royal Free Charity website

The Royal Free was founded in 1828 and relied on charitable donations for day to day running as well as the pioneering research it is known for today. The Royal Free Charity needed to reach a digital audience through a solid and responsive website to continue its fundraising work. We designed, planned and built the website for them to be able to take donations, explain their purpose, promote their activities and grow their network. 

Marketing, Out of the ordinary

Royal Free Charity shops

We supported the Royal Free Charity in its new venture to roll out charity shops in North London with interior design, signage, window dressing and marketing for donations and volunteers. It's been a full 360° project and the opening has been very successful. We continue to work with the charity as it rolls out more shops in order to keep the brand consistent whilst adapting to different physical sites and audience needs.

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