Creating literature to help support fundraising initiatives
Marketing materials are essential to help the charity raise funds. We have designed the fundraising packs, suite of donations literature and various campaigns including Christmas.
We designed a fundraising pack to be sent out to people who want to fundraise for the charity which included ideas, tools, certificate, target sheet and more. The concept of bunting was run throughout the pack allowing different messages to be set within the bunting triangle. The illustrations linked together a strong brand language we are developing for the charity.
Establishing the ways in which the charity supports patients and staff with a strong line and image. The statement 'Little Touches & Big Differences' covers services such as massage up to purchasing specialist equipment for the hospital. Helping to raise profile and simply explain the role of the charity it was a lead image on the website homepage as well as being reproduced on posters and roll-up banners around the three hospitals.
We have produced two consecutive fundraising campaigns to help those who have to be in hospital also celebrate Christmas. Funds raised paid for Christmas trees, decorations, hampers and presents for the children's ward. We recognised that wit would help engage better and engender a more generous spirit.
In addition to the Christmas campaign, a set of cards were designed and packaged for sale at the three hospitals and in the local Sainsburys.
The family of literature that cover the various ways in which you can support the charity's work financially. Genuine members of the public were photographed for the front covers to promote the different activities of leaving a legacy, joining the friends or joining the lottery.
A bold illustrated graphic allowed both the simple concept of a fundraising walk and the title of this annual event to be visualised in one.
We designed the start and end banners, posters, promotional banners, flyers and digital graphics to support this event. On a yearly basis it will be simple to change the date and the sponsor and will create a memorable event in the same way the Macmillan Coffee Morning has established itself.
Schools participating in charity fundraising is a key way to get engagement and raise profile for the Royal Free Charity to locals from an early age. We created a set of tools that helps put the fun in fundraising with a 'fun hat'. The pun is clearly intended – get your fundraising hat on.
Pupils' leaflet - pocket sized fun.
We redesigned the flagging newsletter to be more magazine like in proportions and styling with striking front covers. Now having produced many issues it has evolved further with more pages and versions of the magazine for each hospital, Royal Free, Chase Farm Hospital and Barnet Hospital. The design has succeeded in raising more funds for various equipment and services the charity supplies to patients, families and staff.
We have designed and produced the annual report and impact statement for a number of years and the 5 years strategy report. These important documents act to represent the charity and its purpose but also allow them to gain support by being transparent in their results.
The Royal Free was founded in 1828 and relied on charitable donations for day to day running as well as the pioneering research it is known for today. The Royal Free Charity needed to reach a digital audience through a solid and responsive website to continue its fundraising work. We designed, planned and built the website for them to be able to take donations, explain their purpose, promote their activities and grow their network.