Bringing the fun to schools' fundraising activities
Schools participating in charity fundraising is a key way to get engagement and raise profile for the Royal Free Charity to locals from an early age. We created a set of tools that helps put the fun in fundraising with a 'fun hat'. The pun is clearly intended – get your fundraising hat on.
We created a pair of leaflets for the teachers and pupils to help them plan their fundraising ideas and activities towards the Royal Free Charity.
Each leaflet is aimed at the individual audience; a fun pocket-sized leaflet for the pupils to take home and an concise but more detailed A5 leaflet for the teachers.
We supported our client to identify the key messages to each audience and toned the copywriting to suit them.
Pupils' leaflet - pocket sized fun.
Marketing materials are essential to help the charity raise funds. We have designed the fundraising packs, the legacy leaflet, friends leaflet and lottery leaflet which form a suite of literature and support materials. In addition we have created a few campaigns including two consecutive Christmas campaigns to support patients and staff over Christmas.
We supported the Royal Free Charity in its new venture to roll out charity shops in North London with interior design, signage, window dressing and marketing for donations and volunteers. It's been a full 360Â° project and the opening has been very successful. We continue to work with the charity as it rolls out more shops in order to keep the brand consistent whilst adapting to different physical sites and audience needs.
In order to unify all volunteer activities for the Royal Free Charity across three sites we created a visual graphic which could identify all materials. The new Volunteering graphic works hand in hand with a strong new photographic style being applied for all Royal Free Charity activities. This bold new look allows the volunteers to feel proud of the work they do at the Charity.
We redesigned the flagging newsletter to be more magazine like in proportions and styling with striking front covers. Now having produced many issues it has evolved further with more pages and versions of the magazine for each hospital, Royal Free, Chase Farm Hospital and Barnet Hospital. The design has succeeded in raising more funds for various equipment and services the charity supplies to patients, families and staff.