Branding a new fundraising venture for the Royal Free Charity
We supported the Royal Free Charity in its new venture to roll out charity shops in North London with interior design, signage, window dressing and marketing for donations and volunteers. It's been a full 360Â° project and the opening has been very successful. We continue to work with the charity as it rolls out more shops in order to keep the brand consistent whilst adapting to different physical sites and audience needs.
A simple multi colour block application on some walls and vinyls explaining the main remit of the charity helps brand the space without overshadowing the goods that people will be perusing through. A clear understanding of our customer base meant the space was kept as light and simple as possible.
And now with the stock in it.
"The Royal Free Charity has worked with Fit Creative on a wide variety of marketing and branding projects, from a complete re-brand to Christmas appeals, quarterly newsletters and our even our website. The relationship works well because they ‘get us’. Most recently as a charity we have branched out and set up high-street charity shops. Fit Creative made site visits and ensured each shop reflected our overall brand image ensuring that our key messages come across inside and out. We now have a standard ‘look’ that we can roll out to all future shops."
Head of Project Development
Royal Free Charity
A series of posters to appeal to people who may be considering volunteering to choose the Royal Free Charity shop as the place to be.
The posters feature people on bright colour blocks matching the current brand campaign.
A call to action poster to place your donation with the Royal Free Charity shop.
The shops are all very active on Facebook, each with individual accounts and posting items related to their shop separately.
The first shop in Enfield established its Facebook account during the refit to take interested followers on their journey and create a relationship with them.
Marketing materials are essential to help the charity raise funds. We have designed the fundraising packs, the legacy leaflet, friends leaflet and lottery leaflet which form a suite of literature and support materials. In addition we have created a few campaigns including two consecutive Christmas campaigns to support patients and staff over Christmas.
We redesigned the flagging newsletter to be more magazine like in proportions and styling with striking front covers. Now having produced many issues it has evolved further with more pages and versions of the magazine for each hospital, Royal Free, Chase Farm Hospital and Barnet Hospital. The design has succeeded in raising more funds for various equipment and services the charity supplies to patients, families and staff.
We have designed and produced the annual report and impact statement for 2014-15 and the 5 years strategy report. Both of these important documents act to represent the charity and its purpose but also allow them to gain support by being transparent in their results.
The Royal Free was founded in 1828 and relied on charitable donations for day to day running as well as the pioneering research it is known for today. The Royal Free Charity needed to reach a digital audience through a solid and responsive website to continue its fundraising work. We designed, planned and built the website for them to be able to take donations, explain their purpose, promote their activities and grow their network.