Creating a fully responsive website for this long established charity
The Royal Free was founded in 1828 and relied on charitable donations for day to day running as well as the pioneering research it is known for today. The Royal Free Charity needed to reach a digital audience through a solid and responsive website to continue its fundraising work. We designed, planned and built the website for them to be able to take donations, explain their purpose, promote their activities and grow their network.
The homepage acts as a gateway to find out more about what the charity supports or to get more involved. With a large slideshow at the top, the current initiatives and activities the charity is undertaking can be highlighted.
The mobile site offers full content, access and abilities to donate as the desktop site and is designed for browsing on a hand held screen.
A section which describes the history, purpose and team that makes the charity.
A clear section expressing the activities of the charity and how it helps patients, family and staff.
A section which lists the charities which make the family of the Royal Free Charity.
A clear page which outlines the many ways in which someone can support the charity with the three main donation choices highlighted with graphics.
The site has full functionality allowing the client to add new specific funds as they are created.
Marketing materials are essential to help the charity raise funds. We have designed the fundraising packs, the legacy leaflet, friends leaflet and lottery leaflet which form a suite of literature and support materials. In addition we have created a few campaigns including two consecutive Christmas campaigns to support patients and staff over Christmas.
We redesigned the flagging newsletter to be more magazine like in proportions and styling with striking front covers. Now having produced many issues it has evolved further with more pages and versions of the magazine for each hospital, Royal Free, Chase Farm Hospital and Barnet Hospital. The design has succeeded in raising more funds for various equipment and services the charity supplies to patients, families and staff.
We have designed and produced the annual report and impact statement for a number of years and the 5-year strategy report. These important documents act to represent the charity and its purpose but also allow them to gain support by being transparent in their results.