Creating an anarchic heritage brand
“We have worked with Fit Creative since the Trust was first established. Their commitment to the needs of our small charity, sensitivity to our budget constraints, as well as ability to understand our developing vision have resulted in an excellent working relationship.
Fit Creative always deliver on time, to budget, and with creative flair. As an organisation we are very happy with the results of the work we have done with Fit Creative and look forward to a continued relationship as our charity grows.”
Royal Greenwich Heritage Trust
Having met with the Royal Greenwich Heritage Trust (RGHT) in 2014 we were pleased to be commissioned in January 2015 to help them roll-out a branding programme across website, signage, promotional leaflets, internal comms, merchandise and branded goods. The complete works created a strong heritage brand with a young attitude and a 'why not' approach to how the Borough’s cultural past is presented. Led by Chief Executive Tracy Stringfellow, the team were a pleasure to work with as they embraced the opportunity to represent all the Trust stands for in fresh and innovative way. Bold colours and large graphics were applied across print, signage and the website.
In order to create a focus for all of the team across all the sites a set of three principles were agreed and boldly stated in the offices along with the Trust's 'why not' attitude through a tagline 'A whole lotta history'.
A graphic combining a historic map of the Royal Borough of Greenwich with pictograms of each of the heritage sites and memorials that the Trust cares for helps explain the remit of the Trust to all audiences.
Through working with the team we identified the needs of the website to all of its audiences and by reviewing comparative website we were able to take the best ideas of presenting content and add the specific ideas for the Trust.
We created a website which allows each of the heritage sites and memorials to be accessed and add more information as more history is researched and more events and activities added.
Designed to suit all platforms it provides the best experience on whatever device you are viewing on.
A variety of bags, pencils, coasters and hoodies meant that both staff and visitors saw a strong brand message from the new Trust allowing its voice to be seen and heard by vested interest parties.
A family of leaflets for each Charlton House, the Greenwich Heritage Centre and the events listings meant each of the sites and activities can be promoted individually with a linking brand language for the Trust across all of them. These both help establish the Trust's role to these local favourites but also allows them all to have engaging materials. A secondary palette of pink and orange have been used for the two leading attractions.
Further development of the Friends scheme for the Trust engaged with already established local groups to create one strong membership group all focused on heritage in the Royal Borough of Greenwich.
Strong literature and supporting materials such as membership card used a contemporary take on heritage.
Creating a dynamic responsive website which would represent each of the Trust's sites and retain audiences who already love their attractions.
Creating a suite of literature to promote events across the Trust's site and act as a visitor guides for the two main attractions – Charlton House and Greenwich Heritage Centre.
Supporting a newly established trust by making a bold mark and setting out it's positioning.
Further development of the Friends scheme for the Trust engaged with already established local groups to create one strong membership group all focused on heritage in the Royal Borough of Greenwich. The new offer was promoted via a flyer at local events leading with rebellious copy, and a leaflet to be picked up at Charlton House and the Greenwich Heritage Centre.