Creating a dynamic website to represent all the Trust's sites
The challenge in creating the first website for the new Trust was to ensure to engage with all the users who were familiar with Charlton House and Greenwich Heritage Centre under separate websites and to capture the other heritage sites and memorials that the Trust takes care of.
In addition there was a need to promote events and activities and allow visitors to get involved by signing up to newsletters, joining the two Friends memberships, donate or volunteer.
Homepage leads with the two main attractions.
The site is fully responsive creating a good experience on all devices.
Site pages as secondary homepages using their own colours orange and pink as highlight colours complementing the Trust's aqua.
Vibrant and searchable events listing.
Memorials listing page uses the pictograms designed for the Trust's map.
Supporting a newly established trust by making a bold mark and setting out it's positioning.
Creating a suite of literature to promote events across the Trust's site and act as a visitor guides for the two main attractions – Charlton House and Greenwich Heritage Centre.
Further development of the Friends scheme for the Trust engaged with already established local groups to create one strong membership group all focused on heritage in the Royal Borough of Greenwich. The new offer was promoted via a flyer at local events leading with rebellious copy, and a leaflet to be picked up at Charlton House and the Greenwich Heritage Centre.