Establishing a clear positioning for a digital enterprise work programme
The E-Business Programme is a business enterprise programme aimed at aiding businesses to push forward their digital tools which includes a better online platform, using social media and using a CRM to aid new business development.
We titled the programme 'be business' to demonstrate how essential e-business is to the success of businesses today.
A set of adverts were posted in local press which related e-business to being an essential part of a business through the headlines.
We added a new section on to the website and shifted the colour palette to black and yellow as part of refreshing the brand look.
A suite of literature promoted the programme to small or medium enterprises and featured a variety of business sectors to demonstrate how e-business could help all types of setups.
We redeveloped the website to allow the client to have more control with a CMS. The new design reflects a fast moving platform which for a business enterprise agency is essential. The reskinned look matches a more contemporary horizontal bars of content and visual navigation.