Presenting the achievements of the Charity within the annual reports
We have designed and produced the last two years' of annual reports for the UCLH Charity. Working closely with the client we identify the structure of the narrative and help create the imagery to support the major stories as well as fully design the report. We further support the printed report with digital assets for use online and in social media.
Striking cover leads with a latest breakthrough supported by the Charity.
The cover features a young patient using some trial 3D equipment funded by UCLH Charity.
The annual is a slightly smaller, squarer size than standard A4 which is more easily handled and stands out on the shelf. Perfect binding created a neat finish to the full report.
UCLH Charity is a well established hospital charity with a large amount generated each year in donations, grants and investments. Despite it's long history the website was letting them down in terms of functionality and accessibility. We worked with the client to create a new structure, new imagery and edit copy to be succinct and dynamic – all to create an improved visitor experience. Alongside the look, an improved backend functionality and integrated donations and fundraising facility meant the charity can maximise opportunities online to engage with its audiences, making all these processes smoother and easier.
Following our work to redesign and rebuild the Charity website, we are well placed to be able to support them with a new core leaflet and support their Christmas 2017 gifts with festive cards. Our understanding of what they achieve through the process of the website meant we have a unique position to be able to create on-brand materials well and easily.