Creating a logo with bags of personality
“Working with Fit Creative to create a brand that would satisfy the many Greenwich partners was a real challenge, but one which they rose to and delivered with great success.”
We worked closely with the client to identify the key assets and most recognisable elements of Greenwich's heritage and culture including the home of time, artillery history, river connections, royal patronage and in recent times an arena for major musical artists. These were incorporated into a distinctive typographic logo.
A new strapline 'time after time' both links to the most well known reason people visit Greenwich – to stand on the Meridian line, and to celebrate how each time you visit Greenwich you can experience something new and fantastic.
Visit Greenwich needs to be able to talk both to the press and to the public in order to promote Greenwich. The new logo stands out and visually represents the range on offer in Greenwich.
Versions of the logotype have been created which simplify the logo for small sizes, merchandise versions for tourism usage, and monogram versions for social media. We have built the brand to be as flexible as possible and to be able to be easily used by the Visit Greenwich partners.
We have created a series of publications aimed at the cruise industry to promote the new offering of a cruise liner pier and facilities at Greenwich Peninsula completing in 2018.
A series of guides, leaflets and maps designed to highlight the major attractions in Greenwich and ensure visitors make the most of their time on site.
A new employment initiative from Visit Greenwich for residents of the Royal Borough of Greenwich to promote careers in tourism, leisure and entertainment.