A series of guides, leaflets and maps
Since the launch of the new destination company Visit Greenwich we have designed and produced their visitor guides and map leaflets. These have steadily progressed and been refreshed based on visitor feedback.
An A5 pocket booklet was created to launch the new visitor destination and support the site partners. A summer update was created as a shorter booklet and sold with the guide.
The first iteration of the map leaflet was a simple 12 panel fold out map which explained the transport links, had a detailed map of the town centre with its attractions denoted and a map of Greenwich Peninsula with its new attractions.
The second iteration of the map leaflet expanded to a 20 panel fold out map with suggested itineraries and more detailed information about the Borough and attractions.
Expanding on the success of the larger leaflet, we increased the panels to 24 and increased the space to explain the best bits of Greenwich.
We worked closely with Visit Greenwich to identify the key assets and most recognisable elements of Greenwich's heritage and culture and then incorporate them into a typographic logo.
We have created a series of publications aimed at the cruise industry to promote the new offering of a cruise liner pier and facilities at Greenwich Peninsula completing in 2018.
A new employment initiative from Visit Greenwich for residents of the Royal Borough of Greenwich to promote careers in tourism, leisure and entertainment.