Fit Creative is a London based, full service design agency founded by partners Jonathan Cook and Kara Penn. We offer a range of services from naming and branding through to brand implementation across digital, print, 3D, installation, packaging and merchandise. Whatever you are trying to achieve, we can advise, support and service to get you results.

Who we are

Jonathan Cook


Jonathan cut his teeth working with FTSE100 companies reporting on their key messages for both public and peer to peer audiences. Jonathan is experienced in all areas of communication, and has an eye for the detail which makes all the difference to the end result.

Kara Penn


Kara is a brand obsessive, committed to creating strong brands for our clients and enabling them to grow audience and profit in the digital landscape and the physical environment. Kara has worked in the UK and the Middle East for big brands prior to founding Fit.

Why clients hire us

Our research and design process ensures we get to know your sector thoroughly. But rather than hear from us, here are some of our clients. 

Having worked with Fit Creative previously, it was an obvious choice to ask them to support us in developing the Goldsmiths’ Centre brand. Following a creative pitch, they have brought both clarity and creativity to our brand allowing us to achieve standout and brand stretch in a clever system. They have proved their namesake yet again with a solution fit for purpose.

Karine Lepeuple
Commercial & Visitor Services Director
The Goldsmiths’ Centre

Fit Creative work with enthusiasm and professionalism in everything they provide. It was clear that they took the time to thoroughly understand our charity and how it works and this is in the reflected in the website  – both in terms of functionality and design. Their work is always crisp and to a high standard as is shown in the recent annual report and impact statement and they continue to support us with our marketing materials.

Zung To
Charity Secretary
UCLH Charity

The team at Fit Creative have worked with Autistica for a number of years on a variety of design projects. They have created some very research-heavy reports which could easily be quite dry, but Fit always manage to bring life to them. They have a great way of formatting information so that it is easy to digest and looks beautiful. Some agencies will just create what you ask of them but Fit always question our brief and suggest innovative solutions that we may not have considered. It's this creative and professional approach that makes us return to them time and time again. 

Rebecca Sterry
Head of Communications

What can we do for you

We work in a variety of sectors including culture, education, medical, property and retail. Our process ensures we get to know your business thoroughly.

Our approach to your brief starts with talking to you about what you want to achieve, and then planning the design strategy to get results. This sometimes means challenging your brief, but it always means a better solution and increased ROI.

Find our more about our services or get in touch for a first meeting.

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