About
Fit Creative is a London based design agency founded in 2007. We offer a range of services from naming and branding through to implementing your brand across digital, film, print, 3D, installation and merchandise. Good design makes a real difference to engagement and reaction. We provide bloody good design.
Who we are
Jonathan Cook
Director
Jonathan cut his teeth working with FTSE100 companies reporting on their key messages for both public and peer to peer audiences. Jonathan is experienced in all areas of communication, and has an eye for the detail which makes all the difference to the end result.
Kara Penn
Director
Kara is a brand obsessive, committed to creating strong brands for our clients and enabling them to grow profile in the digital landscape and the physical environment. Kara has worked in the UK and the Middle East for big brands prior to founding Fit.
Why clients hire us
Our research and design process ensures we get to know your sector thoroughly. But rather than hear from us, here are some of our clients.

Our website was clearly in need of an update. We knew we needed a site over which we had much greater control but which we could manage without in-house specialist web design knowledge. We selected Fit Creative after seeing examples of their work and, especially, speaking to other clients, all of whom recommended them without hesitation. I am delighted to say that we, too, would recommend Fit without hesitation to anyone looking for a website re-brand.
The relationship with Fit is characterised by a personal, friendly and supportive approach. We agreed challenging but realistic deadlines – and met them together. We are delighted with the end result – a modern, engaging website with integrated social media links that we can maintain and update ourselves without specialist knowledge.
Mark Ager
Managing Director
Flower Skills

It’s always a pleasure working with the team at Fit and developing a new range of marketing materials for our new company services and courses has been no exception; building seamlessly on the brand image they created for us. The icing on the cake has to be the redesign of our web site which is now fully content managed, an absolute boon for a company such as ours. The development process was made easy by Fit and the finished product is proof that they interpreted our requirements exactly. An online booking facility as well as full integration with all of the popular social media platforms has helped prepare us to move SEE to the next phase of development.
Tony Goldstein
Managing Director
South East Enterprise

The team at Fit Creative have worked with Autistica for a number of years on a variety of design projects. They have created some very research-heavy reports which could easily be quite dry, but Fit always manage to bring life to them. They have a great way of formatting information so that it is easy to digest and looks beautiful. Some agencies will just create what you ask of them but Fit always question our brief and suggest innovative solutions that we may not have considered. It's this creative and professional approach that makes us return to them time and time again.
Rebecca Sterry
Head of Communications
Autistica
What can we do for you
We work in a variety of sectors including culture, education, medical, property and retail. Our process ensures we get to know your business thoroughly.
Our approach to your brief starts with talking to you about what you want to achieve, and then planning the design strategy to get results. This sometimes means challenging your brief, but it always means a better solution and increased ROI.
Find our more about our services or get in touch for a first meeting.
Our clients
- Autistica
- Flower Skills
- Funky Giraffe
- Greenwich Hospital
- Greenwich Market
- GSM London
- Hindwoods
- instiHub
- London & South East Education Group
- Maritime Greenwich WHS
- Old Royal Naval College
- Our Ladye Star of the Sea Church
- Peak Dynamics
- Peter Leach Associates
- Prostate Cancer Research
- Reckitt Benckiser
- Romax
- Royal Borough of Greenwich
- Royal Free Charity
- Royal Greenwich Heritage Trust
- Rupert Merson LLP
- Shell
- South East Enterprise
- Stephens House & Gardens
- The Goldsmiths’ Centre
- UCLH Charity
- Visit Greenwich