Fit Creative is a London based design agency founded in 2007. We offer a range of services from naming and branding through to implementing your brand across digital, film, print, 3D, installation and merchandise. Good design makes a real difference to engagement and reaction. We provide bloody good design.

Who we are

Jonathan Cook


Jonathan cut his teeth working with FTSE100 companies reporting on their key messages for both public and peer to peer audiences. Jonathan is experienced in all areas of communication, and has an eye for the detail which makes all the difference to the end result.

Kara Penn


Kara is a brand obsessive, committed to creating strong brands for our clients and enabling them to grow audience and profit in the digital landscape and the physical environment. Kara has worked in the UK and the Middle East for big brands prior to founding Fit.

Why clients hire us

Our research and design process ensures we get to know your sector thoroughly. But rather than hear from us, here are some of our clients. 

We have been working with Fit Creative for four years after seeing their work and enquiring who was responsible. Fit Creative built our website and continue to support us with branding development, marketing and fundraising materials. It is a pleasure to work with the team who provide a personal, friendly service with inspirational design meetings, clear time lines and professional outcomes which produce great material which translate into engaged responses from our supporters and an increase in income.

Diane Ryan
Fundraising Manager
Royal Free Charity

It was a pleasure throughout to work with the Fit Creative team. They gave us very clear and robust advice at each stage of the project, while at the same time, were client-responsive and always willing to seek creative ways to accommodate our needs and requests. Their professionalism, inventive approach to design and eye for detail were ever-present – as was their patience. I would have no hesitation in recommending Fit Creative to any organisation looking for an agency that can problem solve practically and creatively.

Peter Leach
Peter Leach Associates

Fit have created for us a complete brand, from brand naming, website, packaging design advertisements both on and off line and an enormous amount of supporting graphics. From the start Fit have been careful to listen to our ideas and look thoroughly at our business – it was not the case that they came in with fixed ideas of how things should be. Once they fully understood our needs they were able to produce a brand which matched our expectations and engaged well with our customers, the high quality design and exceptional eye for detail has been critical in helping us differentiate our products from competitors. Throughout we have felt the team at Fit have personally invested in our company and been keen to make each and every design item required eye catching and distinct, helping us build a really distinct brand.

We like to think we have the best quality products available and Fit created a brand which matched these aspirations.

Solomon Drury
Funky Giraffe

What can we do for you

We work in a variety of sectors including culture, education, medical, property and retail. Our process ensures we get to know your business thoroughly.

Our approach to your brief starts with talking to you about what you want to achieve, and then planning the design strategy to get results. This sometimes means challenging your brief, but it always means a better solution and increased ROI.

Find our more about our services or get in touch for a first meeting.

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