Fit Creative is a London based design agency founded in 2007. We offer a range of services from naming and branding through to implementing your brand across digital, film, print, 3D, installation and merchandise. Good design makes a real difference to engagement and reaction. We provide bloody good design.

Who we are

Jonathan Cook


Jonathan cut his teeth working with FTSE100 companies reporting on their key messages for both public and peer to peer audiences. Jonathan is experienced in all areas of communication, and has an eye for the detail which makes all the difference to the end result.

Kara Penn


Kara is a brand obsessive, committed to creating strong brands for our clients and enabling them to grow audience and profit in the digital landscape and the physical environment. Kara has worked in the UK and the Middle East for big brands prior to founding Fit.

Why clients hire us

Our research and design process ensures we get to know your sector thoroughly. But rather than hear from us, here are some of our clients. 

The Fit Creative team worked with us to change and update our website and branding .We found the process to be a fun and creative experience. They brought a design professionalism to the project that we simply did not have, whilst being organised, professional and client-responsive throughout the process. They were not afraid to challenge ideas that they thought did not work either. They also kept within their cost  estimates.  

We particularly like the way the new website reflects the personalities in our business and enjoy the illustrative approach that we have settled on. This came about because Fit Creative took the time to understand our business first and to design around what makes us tick. We would not hesitate to recommend their service to others. 

Joanna Merson
Rupert Merson LLP

Fit Creative work with enthusiasm and professionalism in everything they provide. It was clear that they took the time to thoroughly understand our charity and how it works and this is reflected in the website  – both in terms of functionality and design. Their work is always crisp and to a high standard as is shown in the recent annual report and impact statement and they continue to support us with our marketing materials.

Zung To
Charity Secretary
UCLH Charity

Fit have created for us a complete brand, from brand naming, website, packaging design advertisements both on and off line and an enormous amount of supporting graphics. From the start Fit have been careful to listen to our ideas and look thoroughly at our business – it was not the case that they came in with fixed ideas of how things should be. Once they fully understood our needs they were able to produce a brand which matched our expectations and engaged well with our customers, the high quality design and exceptional eye for detail has been critical in helping us differentiate our products from competitors. Throughout we have felt the team at Fit have personally invested in our company and been keen to make each and every design item required eye catching and distinct, helping us build a really distinct brand.

We like to think we have the best quality products available and Fit created a brand which matched these aspirations.

Solomon Drury
Funky Giraffe

What can we do for you

We work in a variety of sectors including culture, education, medical, property and retail. Our process ensures we get to know your business thoroughly.

Our approach to your brief starts with talking to you about what you want to achieve, and then planning the design strategy to get results. This sometimes means challenging your brief, but it always means a better solution and increased ROI.

Find our more about our services or get in touch for a first meeting.

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