Behind the scenes Creating a brand for a private service
Branding a world renowned business advisor whilst keeping the service discreet
This was a real challenge to create a brand identity for Peter Leach Associates headed up by Peter Leach himself. The brand needed to represent Peter himself as well as the service, and remain discreet and confidential whilst also representing experience and confidence. Our work included creating the brand identity, design and production of all the daily communications tools, design and build of the website, and a film and photography shoot. This comprehensive project was all managed directly with Peter and completed in London.
Stationery
We designed the stationery to print with specials in order to get as much colour punch into the orange as possible. We oversee all print production on press.
The business cards were designed to make an impact using a foil blocked monogram on black coloured GFSmith stock on the back and triplexed with orange stock in the middle - seen on the edges of the card.
Filming
All elements of the filming including wardrobe and makeup were directed by ourselves.
We propped the film and photography shoots with orange items to add a visual brand link throughout.
