Behind the scenes Creating a Halloween mailer

How we try and make an impact with direct mail

As quantified in numerous sales reports, the rise of Halloween's popularity in the UK shows no signs of subsiding so we thought, let's take a proper look at the stats on this event. We were amazed to find the spend increased from £12 million in 2001 to £320 million in 2017 and fascinated to discover that the key participants are millennials. This was something we needed to share with our clients and highlight the opportunity for events, fundraising and profile raising. And in the age of digital, sometimes it's nice to get an engaging item through the post. See how we put together the pop up card in studio. Studio skills are alive and well!

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