Now in our third year of designing the Royal Free Charity's Christmas appeal, we are also soft launching a new positioning for the Charity – helping make people feel better – with soft touch support across all three hospitals. The appeal features two volunteers from the Charity and shows how through spirit and compassion the Charity makes a difference to patients.
The Christmas mailer opens out to reveal the different support options available for those who wish to donate and uses bold colour and unexpected takes on festive imagery to bring it to life.