Following the success of the UK report produced in 2020 which covered the funding landscape for research grants, it was identified that this would be extremely useful to have an equivalent for the US research community. We designed and produced the print report, and created an online interactive highlights version.
As with our other reports produced for PCR, we work closely with the client to establish a good narrative, impact of key information and clarity of messaging.
Key impact statistics highlighting the overall position of research into prostate cancer in the US features at the beginning.
The summary findings and PCR's intentions to increase their impact in the US market are set across a spread.
Key knowledge gaps are presented with the consistent PCR brand look and feel that we have helped established since we started working with the client in 2019.
Large striking graphics demonstrate the breadth of the research across the states and also helps see clearly the thin spread.
Statistics and insights are presented in a bold and simple graphic style.
In addition to the printed report, we also reformatted the content in order to present interactively on the new reports microsite we have developed for PCR.
