Animated film which captures the success of the apprenticeship scheme running for nearly 700 years!
An animated film created using a combination of still imagery and animated typography tells the viewer of the importance of the apprenticeships and how the goldsmiths' trade is being kept alive in the UK.
Also for this client
Out of the ordinary
We worked closely with the client in order to establish a new film representing the three key areas of activity of the Centre – Learn your craft, Join our community, Shape our future.
The Goldsmiths' Centre wanted to celebrate 5 years since it opening and came to us to help them do that. A film, a report, an exhibition and an evening were all created to support their achievements and impact on the jewellery industry. We also create a bespoke logo lockup which was applied to all the events and promotions throughout the year.
Developing the Goldsmiths' Centre brand to allow it to be louder when speaking to new audiences and quieter when promoting to established audiences. We created a system for branding all communications platforms.
Out of the ordinary
Over many years we have designed numerous exhibitions shown within the Goldsmiths' Centre. Our designs have included creating a promotional image for the exhibition to be shown on an external banner, in advertising and social media, and the interpretation design inside the exhibition to support the exhibits. The designs fit within the family of the Centre whilst having their own individual voice.
Variety of marketing needs to promote regular events listings, event marketing and invites, training at all levels and changing exhibitions.
We created a unique look for the new creative network at the Goldsmiths' Centre to visually demonstrate the link between creativity and craftsmanship which is core to the network.
Digital, Out of the ordinary
Working closely with our long-standing client, we developed a unique positioning for their new online offer which was to highlight that customers can see the pieces up close, meet the makers behind them as well as shop online. Our work including developing a bold graphic language for marketing materials, and designing and developing the website.