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Work Greenwich Learns promotional film
Retrain, upskill, grow or enhance – adult learning courses in Royal Greenwich
Heading up the website homepage with an animated film which highlights the opportunities available to those in the borough who want or need to make a change in their life.
Film 2024
In our 2024 work we refreshed the look and feel of the brand language and re-edited the homepage film to include new students and voice over.
Case studies landing page film
Creating a dynamic landing page film featuring various students who have recorded interview testimonials.
Film
The film leads with a nod towards pop art in order to give it a distinctive and bright look and feel. The film focuses on the reasons a student may be looking for an adult learning course and the ease with which they can sign up and succeed at their goals. It's important that adult learning is seen as a gateway to help people improve their lives and the film highlights this.
Social media promos
In addition to the main film content which was formatted for both website and social media, we were able to create short clips from the main film to work as animated gifs for use on social media.
Website
The film leads on the website which has also been given a refresh and restructure to match the campaign approach. See the website.
Newspaper promotion
The lead graphic for the new film engaging people to change their lives is featured on an 8-page promotional pullout from the local newspaper Greenwich Info.
