Retrain, upskill, enhance – adult learning courses for 2022
Launching a new year of adult learning courses funded by Royal Greenwich with a new animated film which highlights the opportunities available to those who want or need to make a change in their life.
The film leads with a nod towards pop art in order to give it a distinctive and bright look and feel. The film focuses on the reasons a student may be looking for an adult learning course and the ease with which they can sign up and succeed at their goals. It's important that adult learning is seen as a gateway to help people improve their lives and the film highlights this.
Social media promos
In addition to the main film content which was formatted for both website and social media, we were able to create short clips from the main film to work as animated gifs for use on social media.
The film leads on the website which has also been given a refresh and restructure to match the campaign approach. See the website.
The lead graphic for the new film engaging people to change their lives is featured on an 8-page promotional pullout from the local newspaper Greenwich Info.