Maritime Greenwich World Heritage Site
Establishing the world heritage site's presence on the global digital stage through website creation and ongoing maintenance.
Since 2015, we‘ve worked closely with the World Heritage Site Co-ordinator to build Maritime Greenwich‘s profile—both globally and locally. Our support has spanned website design and launch, anniversary celebrations with film creation, and large – format imagery across DLR stations.
- Sectors and services
- Heritage
- Brand presence
- Digital + Film
World-class website
We created a fully responsive website to interpret the Maritime Greenwich World Heritage Site to a global community and to allow a better dissemination of the history and importance of the area to the world.
Stunning imagery showcases the site. We support the client in producing photography and sourcing imagery from social networks.
Refining the identity
To support the brand to work better in a digital format, a lockup with the UNESCO symbol was created, and the font was simplified. This minor edit makes it fit for purpose online. A set of artworks and a concise guideline was distributed to all partners.
We celebrated the 20th and 25th anniversaries with a simple endorsement of the identity. We also continued to enhance the brand profile by creating a key milestones page that celebrates the site's history.
Celebratory film
Celebrating the 25th anniversary, a film has been created visualising the eight outstanding universal values throughout time.
Visual presence at DLR stations
Large-format vinyls form a strong photographic and visual presence at the two DLR stations around Greenwich town centre, providing an impactful introduction to the World Heritage Site. These create a stunning first impression for tourists and a sense of pride for residents.
“Working with Fit Creative has been a positive and rewarding experience. A sound understanding of what we wanted to achieve in developing a new Maritime Greenwich World Heritage Site website, coupled with imaginative and cutting-edge design, has resulted in a high-quality, informative and user-friendly product of which we are justly proud. Fit Creative are focused, efficient, and place a keen emphasis on service delivery, qualities which we regard highly in business relationships. We look forward to continuing to work with them in the future.”
Peter Marsden
World Heritage Site Co-ordinator
Maritime Greenwich WHS
