- Discipline
- Branding
- Digital
- Marketing
- Out of the ordinary
- Sector
- Charity
- Corporate
- Cultural
- Education
- Retail
- Small business
Work RGHT heritage trails

Creating multi-platform heritage trails
A new set of heritage trails for Woolwich promoted in print, on site and digitally – creating a full rounded experience.

Printed trails
The trails are explained in print in concertina leaflets which open out to reveal map and details. The children's trail is sized slightly smaller than the adults in order to clearly differentiate and to make it easier to handle for smaller hands.


Two alternative trails are detailed on the leaflets with maps to follow which make it easy and show how the trails relate to each other.

The adults' trail includes interesting facts about each of the sights on the trails.

The children's trail incorporates activities and tasks to complete as you go around the trails.

Digital platform
Online: the trails can be downloaded and further information for each of the sights on the trails is available. The online platform allows for more information to added as it is discovered.



QR coded stickers on locations
Stickers on the various locations in the trail provide links to the website where more information can be discovered. The use of stickers which can be removed without damaging any surfaces allowed them to be used on listed sites.

