Woolwich History Walks
Creating a pair of multi-platform Woolwich heritage trails for the Royal Greenwich Heritage Trust.
Having established the Royal Greenwich Heritage Trust’s brand and implemented it across print and digital, we were well placed to support the team in the creation of a heritage trail around Woolwich. With significant recent development in the area, capturing and communicating its history felt both important and timely. Working closely with the client, we identified the best approach to present the walks across print and digital platforms, creating a fully rounded experience with scope for future development.
- Sectors and services
- Heritage
- Brand presence
- Digital + Film
- Exhibition + Signage
Trail leaflets
The trails are explained in print in concertina leaflets which open out to reveal a map and details. Two alternative trails are detailed on the leaflets with easy-to-follow maps.
The adults’ trail leaflet includes interesting facts about each of the sights on the trails.
The children’s trail leaflet incorporates activities and tasks to complete as you go around the trails. The children’s leaflet is sized smaller than the adults’ in order to clearly differentiate it and make it easier for smaller hands to hold.
QR coded stickers on locations
Working closely with the council to ensure that any additions to the listed sites would be robust but also possibly removed in the future, stickers featuring QR code links to the new website were applied at various locations. The matching brand language ensures coherence across the trail tools.
Website development
Having already built a website for the Royal Greenwich Heritage Trust, it seemed most appropriate to create a new section within the website, allowing the walks to be accessible online to reach a wider audience and allow for a greater depth of information to be discovered.
