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Work Royal Free Charity magazine redesign
Redesigning the newsletter to appeal to a wider audience and raise profile
We redesigned the flagging newsletter to be more magazine like in proportions and styling with striking front covers. Now having produced many issues it has evolved further with more pages and versions of the magazine for each hospital, Royal Free, Chase Farm Hospital and Barnet Hospital. The design has succeeded in raising more funds for various equipment and services the charity supplies to patients, families and staff.
First issue of redesign
Part of our redesign was to create a lead story about an appeal which is featured on the front cover and inside spread. Grids and typographic styling has been established and the secondary colour palette used throughout makes the magazine spreads bright and bold.
Illustrated covers
Illustrated covers helped to initially launch the newsletter with a distinctive look and feel and allowed more complicated messages to be visualised.
Launch of Chase Farm Charity and Barnet Hospital Charity magazines
We launched the two additional hospital charities' newsletters with a bold graphic to link the family of charities and clearly explain the benefits of covering all three hospitals.
Putting faces on the covers
A recent development of the magazines has been to feature people or faces on the front covers. Issue 6 focused on pet therapy and issue 7 on patient support groups.
Celebrating the first year of two new hospital charities
To celebrate the anniversary issue a party is shown on the front cover and party streamers appear throughout the magazine.
Newsletter design
Following changes in the Charity Commission's guidance on the proportion of news compared to fundraising messages in any publications the magazine has been replaced with a more tabloid newsletter style publication.
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