- Discipline
- Branding
- Digital
- Marketing
- Out of the ordinary
- Sector
- Charity
- Corporate
- Cultural
- Education
- Retail
- Small business
Work Royal Greenwich Heritage Trust branding
Creating a direct and bold brand for a new heritage trust
Having met with the Royal Greenwich Heritage Trust (RGHT) in 2014 we were pleased to be commissioned in 2015 to help them roll-out a branding programme across website, signage, promotional leaflets, internal comms, merchandise and branded goods.
Simple piece of typography
A simple tab logo applied as a labelling tool across website and print materials allowed the family of assets to be linked and stand for themselves as independent heritage attractions.
Family of monograms
With a very long brand name it was recognised that a monogram would be needed for use in small reproductions. Also within social media platforms which often required a small square icon to represent the brand there was a need for separate monograms for each Charlton House and the Greenwich Heritage Centre as they had their own following and could then cross promote.
A whole lotta history
The complete works created a strong heritage brand with a young attitude and a 'why not' approach to how the Borough’s cultural past is presented. Led by Chief Executive Tracy Stringfellow, the team were a pleasure to work with as they embraced the opportunity to represent all the Trust stands for in fresh and innovative way.
Anarchic tone of voice
Strong copywriting across simple materials made them stand out.
Bold colour palette
Bold colours and large graphics were applied across print, signage and the website.
Mapping the assets
A graphic map has been created which illustrates the heritage sites and memorials that the Trusts takes care of and provides a visual summary of its assets.
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