Promoting a unique centre for craftsmanship in the centre of London
Helping a stunning space and creative offer to shine out to all audiences; new and old, with their brand, marketing and signage. The Goldsmiths' Centre is a relatively new centre for training and workshops in jewellery and silversmithing which also hosts events and exhibitions. It aims to create a new heartland for the allied trades and retain the industry in the UK.
We have been working with the Goldsmiths' Centre since 2014 and have designed for most areas of their communication. We pride ourselves on developing strong relationships and understanding of our clients needs and issues which means we can provide solutions which are efficient and work.
Having worked with Fit Creative previously, it was an obvious choice to ask them to support us in developing the Goldsmiths’ Centre brand. Following a creative pitch, they have brought both clarity and creativity to our brand allowing us to achieve standout and brand stretch in a clever system. They have proved their namesake yet again with a solution fit for purpose.
The Goldsmiths’ Centre
We have worked to develop the Goldsmiths' Centre brand to more effectively stand out in communications to different audiences. The new brand logo family provides flex to allow the brand to be louder or quieter. The expanded toolkit allows the brand to look fresh across different exhibitions whilst still retaining a recognisable brand.
A short film explaining the three brand pillars of the charity which features on the homepage of the website. We scripts, filmed, and animated and edited it.
Events and training marketing
We have designed the quarterly events leaflet and roll it out every 3 months.
We have also created the suite of leaflets promoting the different training levels available.
A variety of online advertising, static and animated, has been designed, to support training opportunities.
A new initiative to create a membership network required a bold look. We designed a look which merged designed pieces with their inspiration to create striking images. A theme of creative connections runs through the membership reason d'être and its execution.
Supplier Directory sub-brand
The Supplier Directory is a new online service for which we have created a graphic look and feel.
We developed a sub-brand for the new online retail offer highlighting the all round experience of seeing the pieces up close and meeting the maker as well as shopping online – see, meet, shop talent!
Venue hire promotions
We have been working with the client to develop a suite of literature to promote the distinct spaces for hire leading with the award winning architecture and appealing to creative senses with the crafts trade being trained on site. This work is on-going.
Christmas venue hire materials and adverts.
Wedding venue hire online brochure.
Helping to both identify the building and create a strong visual message, new entrance vinyls were designed and implemented. Further internal signage was designed to be in keeping with the architectural essence and be informative.
Also for this client
The Goldsmiths' Centre wanted to celebrate 5 years since it opening and came to us to help them do that. A film, a report, an exhibition and an evening were all created to support their achievements and impact on the jewellery industry. We also create a bespoke logo lockup which was applied to all the events and promotions throughout the year.
Out of the ordinary
A film celebrating the success of the apprenticeship scheme from the Goldsmiths' Company which has been running for nearly 700 years. An animated film created using a combination of still imagery and animated typography tells the viewer of the importance of the apprenticeships and how the goldsmiths' trade is being kept alive in the UK.
Developing the Goldsmiths' Centre brand to allow it to be louder when speaking to new audiences and quieter when promoting to established audiences. We created a system for branding all communications platforms.
Variety of marketing needs to promote regular events listings, event marketing and invites, training at all levels and changing exhibitions.
We created a unique look for the new creative network at the Goldsmiths' Centre to visually demonstrate the link between creativity and craftsmanship which is core to the network.
Out of the ordinary
Branding the building clearly from the outside and creating clear directional infographics around the site.
We have created a suite of materials to promote the venue hire opportunities covering corporate hire, Christmas specific packages and last but not least wedding hire.