Renaming and rebranding this Grade II house to celebrate its history
Avenue House Estate is a Grade II listed house with extensive gardens. Following a precarious history, the estate is now financially stable and engaging with HLF on grant funding to restore its unique gardens back to their former glory and create a visitor centre with better facilities. We worked with a steering committee of staff, trustees, volunteers and friends of the house to rename the site to Stephens House & Gardens. The new identity and brand language reflects the history of the house, bequeathed to the public by Henry ‘Inky’ Stephens of the Stephens’ Ink company and makes for a more memorable identity to new visitors.
A shorthand monogram was created which can be easily applied to merchandise and signage in a simplified manner and can be reproduced at a smaller size.
Along with the new identity a clear positioning – The home of 'Ink' Stephens – was key to create a memorable brand by celebrating the house's famous owner and British ink brand.
A small promotional leaflet The Little Book of Leaves showcases the trees in the arboretum. This is one a number of leaflets we have designed and produced which truly highlight the unique qualities of the site.
A distinct look and feel has been created through commissioned pen and ink illustrations and on-going illustrations generated to promote events on flyers and posters.
In order to support different elements of the Estate some sub-brands have been created eg for the Stephens Collection, consistently endorsed by the core brand.
Creating the marketing materials with a distinct 'Inky' language.
Simple railing signage which calls to attention the need to support the gardens financially.
Following a rename and rebrand of the House we created an online home of 'Inky' Stephens to reach a wider audience with a fully responsive website.
Celebrating the World War I centenary with an exhibition showcasing the House's use as VAD hospital and the Stephens' family war history.
Supporting Stephens House & Gardens in completing a HLF grant to reinstate the gardens and make them more accessible with new directional signage and interpretation signs around the grounds.
A programme of events at Stephens House & Gardens is now so well established that it required an events leaflet. Each leaflet is developing as the programme grows so we are now up to 10pp DL size. The front cover always aims to show the gardens in a fresh way and reflect the season.