Renaming and rebranding this Grade II house to celebrate its history
Avenue House Estate is a Grade II listed house with extensive gardens. Following a precarious history, the estate is now financially stable and engaging with HLF on grant funding to restore its unique gardens back to their former glory and create a visitor centre with better facilities. We worked with a steering committee of staff, trustees, volunteers and friends of the house to rename the site to Stephens House & Gardens. The new identity and brand language reflects the history of the house, bequeathed to the public by Henry ‘Inky’ Stephens of the Stephens’ Ink company and makes for a more memorable identity to new visitors.
A shorthand monogram was created which can be easily applied to merchandise and signage in a simplified manner and can be reproduced at a smaller size.
Along with the new identity a clear positioning – The home of 'Ink' Stephens – was key to create a memorable brand by celebrating the house's famous owner and British ink brand.
A small promotional leaflet The Little Book of Leaves showcases the trees in the arboretum. This is one a number of leaflets we have designed and produced which truly highlight the unique qualities of the site.
A distinct look and feel has been created through commissioned pen and ink illustrations and on-going illustrations generated to promote events on flyers and posters.
Creating the marketing and merchandise materials with a distinct 'Inky' language.
Simple railing signage which calls to attention the need to support the gardens financially.
Following a rename and rebrand of the House we created an online home of 'Inky' Stephens to reach a wider audience with a fully responsive website.
Celebrating the World War I centenary with an exhibition showcasing the House's use as VAD hospital and the Stephens' family war history.