- Discipline
- Branding
- Digital
- Marketing
- Out of the ordinary
- Sector
- Charity
- Corporate
- Cultural
- Education
- Retail
- Small business
Work Goldsmiths’ Centre online shop
Developing a distinct online retail proposition and website
Working closely with our long-standing client, we developed a unique positioning for their new online offer which was to highlight that customers can see the pieces up close, meet the makers behind them as well as shop online. Our work including developing a bold graphic language for marketing materials, and designing and developing the website.
A graphic brand language which features the variety of pieces available for purchase, has been created to support the See, Meet Shop Talent brand positioning. This is applied on all marketing materials.
We have developed a logo lockup with the Goldsmiths' Centre which presents the offer and is seen both as an animated logo on the online shop and a static logo lockup for print materials.
Online shop development
We designed and built on Shopify the new online retail offer from the Goldsmiths' Centre.
The website encourages interaction with the select group of makers featured on it, by being able to come and meet the makers and see their pieces up close at pop-up events as well as purchase online.
Advertising
A series of pop-up shops supporting the new online shop is advertised onsite with a window vinyl.