Helping this training specialist to better present its services
We created a new website built with a new CMS and designed with a refreshed brand, improved navigation, new photography of training in action and improved copywriting.
A refreshed identity retained the family name 'Flower' but solved some of the issues featuring the logo digitally as well as creating a strong identity in the sector.
In addition we copywrote the new strapline to be more active and forward looking, presenting the benefits of training with Flower Skills.
We worked closely with the client's whole team to identify their offer and restructure the website. As the key sales tool the breadth of services needed to be clear from the landing page and through the navigation.
The hexagon featured as a strong brand element across the website design as well as forming part of the logo. This helped to create a distinctive and dynamic looking website.
A quality user experience was established across all device sizes and widths.
We followed a number of training workshops to photograph the team in action. These formed the core of the new website look and feel.
The colour palette was expanded and a new iconography established to represent the variety of activities and qualifications.
Refreshed social media
We integrated the social media feeds into the new website and refreshed the profiles to be consistent. Working with the client we are developing the content of their feeds to be regular and relevant to their audience.
“Our website was clearly in need of an update. We knew we needed a site over which we had much greater control but which we could manage without in-house specialist web design knowledge. We selected Fit Creative after seeing examples of their work and, especially, speaking to other clients, all of whom recommended them without hesitation. I am delighted to say that we, too, would recommend Fit without hesitation to anyone looking for a website re-brand.
The relationship with Fit is characterised by a personal, friendly and supportive approach. We agreed challenging but realistic deadlines – and met them together. We are delighted with the end result – a modern, engaging website with integrated social media links that we can maintain and update ourselves without specialist knowledge.”