Work Royal Free Charity fundraising

Fundraising packs

We designed a fundraising pack to be sent out to people who want to fundraise for the charity which included ideas, tools, certificate, target sheet and more. The concept of bunting was run throughout the pack allowing different messages to be set within the bunting triangle. The illustrations linked together a strong brand language we are developing for the charity. 

Little Touches & Big Differences

Establishing the ways in which the charity supports patients and staff with a strong line and image. The statement 'Little Touches & Big Differences' covers services such as massage up to purchasing specialist equipment for the hospital. Helping to raise profile and simply explain the role of the charity it was a lead image on the website homepage as well as being reproduced on posters and roll-up banners around the three hospitals.

Christmas campaigns

We have produced two consecutive fundraising campaigns to help those who have to be in hospital also celebrate Christmas. Funds raised paid for Christmas trees, decorations, hampers and presents for the children's ward. We recognised that wit would help engage better and engender a more generous spirit. 

In addition to the Christmas campaign, a set of cards were designed and packaged for sale at the three hospitals and in the local Sainsburys.

Literature suite

The family of literature that cover the various ways in which you can support the charity's work financially. Genuine members of the public were photographed for the front covers to promote the different activities of leaving a legacy, joining the friends or joining the lottery. 

Walk for Wards campaign

A bold illustrated graphic allowed both the simple concept of a fundraising walk and the title of this annual event to be visualised in one.

We designed the start and end banners, posters, promotional banners, flyers and digital graphics to support this event. On a yearly basis it will be simple to change the date and the sponsor and will create a memorable event in the same way the Macmillan Coffee Morning has established itself. 

Schools fundraising packs

Schools participating in charity fundraising is a key way to get engagement and raise profile for the Royal Free Charity to locals from an early age. We created a set of tools that helps put the fun in fundraising with a 'fun hat'. The pun is clearly intended – get your fundraising hat on.

Pupils' leaflet - pocket sized fun. 

Legacy booklet

Designed, directed and produced the new legacy brochure explaining the ways in which supporters can leave a legacy to the Charity.

Kidney unit fundraiser

Created a striking booklet to inspire support for the new kidney cancer research unit in the new Pear's Building development. The booklet aims to engage people's imaginations into how they could be part of science that had the potential to change the medical outcomes for a lot of people.