Work Royal Free Charity reporting

Reporting on the finances, impact and strategy of the charity

We have designed and produced the annual report and impact statement for a number of years and the 5-year strategy report. These important documents act to represent the charity and its purpose but also allow them to gain support by being transparent in their results. 

Annual report 2019-20

The 2019-20 report covers an unusual year including the Covid-19 pandemic and the charity's response to support patients and staff.

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Annual report and impact statement 2018-19

The 2018-19 report highlights the massage therapy service which grows year on year and supports patients to feel better every day.

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Annual report and impact statement 2017-18

The 2017-18 report highlights the Charity's new initiative – the Support Hub – a new service to support those with long term illnesses. 

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Annual report and impact statement 2016-17

The 2016-17 report champions the new strapline 'Making today feel better' and features the photography from the latest awareness campaign.

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A bold introduction explains the Charity's aim to make today feel better through tangible activities. 

A graphic chart highlights the achievements of the past year as well as on-going and future activities.

Annual report and impact statement 2015-16

Following from the 14-15 annual report and impact statement featuring people on the covers, we highlighted volunteers and patients on the front and back. 

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Annual report and impact statement 2014-15

It has never been more important for charities to report on their perfomance over the preceding year and to track the impact of their activities. With that in mind we were commissioned to design the report for 2014-15.

The front and back cover feature genuine images of a fundraiser and a researcher which represents the two ends of the charity's activities. 

Key statistics demonstrating the impact of their services runs throughout the report.

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Strategy report

We designed the strategy report to clearly explain the focus of the charity and its ambitions for the next 5 years. The front cover folds out to be able to show the activities in a strong simple table. The report explains the four main areas of focus as a quick overview and then with detailed spreads. 

The strategic plan has been updated and refreshed with a new cover. 

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Also for this client


Royal Free Charity strapline

We worked with the Charity to help develop a clear positioning strapline which would rally the staff, volunteers and fundraisers behind a single remit which could apply to all equally. The line is 'Making today feel better'.


Royal Free Charity fundraising

Marketing materials are essential to help the charity raise funds. We have designed the fundraising packs, the legacy leaflet, friends leaflet and lottery leaflet which form a suite of literature and support materials. In addition we have created a few campaigns including two consecutive Christmas campaigns to support patients and staff over Christmas.


Royal Free Charity magazine redesign

We redesigned the flagging newsletter to be more magazine like in proportions and styling with striking front covers. Now having produced many issues it has evolved further with more pages and versions of the magazine for each hospital, Royal Free, Chase Farm Hospital and Barnet Hospital. The design has succeeded in raising more funds for various equipment and services the charity supplies to patients, families and staff.


Royal Free Charity website

The Royal Free was founded in 1828 and relied on charitable donations for day to day running as well as the pioneering research it is known for today. The Royal Free Charity needed to reach a digital audience through a solid and responsive website to continue its fundraising work. We designed, planned and built the website for them to be able to take donations, explain their purpose, promote their activities and grow their network. 

Marketing, Out of the ordinary

Royal Free Charity shops

We supported the Royal Free Charity in its new venture to roll out charity shops in North London with interior design, signage, window dressing and marketing for donations and volunteers. It's been a full 360° project and the opening has been very successful. We continue to work with the charity as it rolls out more shops in order to keep the brand consistent whilst adapting to different physical sites and audience needs.


Royal Free Charity Volunteering

In order to unify all volunteer activities for the Royal Free Charity across three sites we created a visual graphic which could identify all materials. The new Volunteering graphic works hand in hand with a strong new photographic style being applied for all Royal Free Charity activities. This bold new look allows the volunteers to feel proud of the work they do at the Charity.

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