Work St Peter’s Church

Creating a new identity, website and interpretation for a historic Pugin church

St Peter's Church were successful in their HLF bid for funding to help them do essential maintenance work on the Church building and to then expand their engagement within Woolwich and the wider Royal Borough of Greenwich. We supported the Church with a new brand identity to locate them in their Pugin church, a new website to explain their role and background and work on all devices, and new signage and interpretation to better explain their story.  


An identity was created for the Church to highlight it's architectural importance – the first Pugin church in London. 

Brand family

Along with the Church logo a family was created to include the other buildings on the church land – Pugin Place and Brookhill Building. Plans are in place to revitalise these building and put them to the better use for the community, hence a family of brands was important for the future of the Church. Each logo includes an outline of the building both helping to identify them and highlight the architectural detailing.

Social engagement

It was important that the new brand for the Church could engage with new audiences on social media. The brand identity has been designed to include a shorthand icon for the Church which fits well into the small square/circular profile images of most social media platforms. 


A new responsive website was created with improved navigation for better user interaction, with CMS to allow the team of volunteers and parishioners to manage the content and a consistent brand story from physical site to global site. 

A mobile experience is key to a strong website design. 

New imagery was taken in order to highlight the architectural importance.

Signage and interpretation

New bespoke external signs were created to explain the background to the Church and engage with more people – passers by and parishioners alike. Inside the Church new panels have been installed to explain the architectural history of the Lady Chapel and the stairway to the missing steeple. 

Print materials

A DL roll fold leaflet was created to be distributed on and off-site to encourage visitors to the Church and engage with more people to the Parish. 

A single sheet A4 plan of the Church was designed to allow visitors to the site to walk around and gain more knowledge of what they are looking at. 

Also for this client


St Peter’s Church website

Within a body of work to aid the Church to reach a wider audience and be more inclusive, we designed and built a new website applying the new branding we had created.

Out of the ordinary

St Peter’s signage and interpretation

Completing our work with the Church by designing the external signage and printed handouts which go towards explaining the history and architectural importance of the building.  

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