Redesigning the newsletter to appeal to a wider audience and raise profile
We redesigned the flagging newsletter to be more magazine like in proportions and styling with striking front covers. Now having produced many issues it has evolved further with more pages and versions of the magazine for each hospital, Royal Free, Chase Farm Hospital and Barnet Hospital. The design has succeeded in raising more funds for various equipment and services the charity supplies to patients, families and staff.
Part of our redesign was to create a lead story about an appeal which is featured on the front cover and inside spread. Grids and typographic styling has been established and the secondary colour palette used throughout makes the magazine spreads bright and bold.
Illustrated covers helped to initially launch the newsletter with a distinctive look and feel and allowed more complicated messages to be visualised.
We launched the two additional hospital charities' newsletters with a bold graphic to link the family of charities and clearly explain the benefits of covering all three hospitals.
A recent development of the magazines has been to feature people or faces on the front covers. Issue 6 focused on pet therapy and issue 7 on patient support groups.
To celebrate the anniversary issue a party is shown on the front cover and party streamers appear throughout the magazine.
Following changes in the Charity Commission's guidance on the proportion of news compared to fundraising messages in any publications the magazine has been replaced with a more tabloid newsletter style publication.
Marketing materials are essential to help the charity raise funds. We have designed the fundraising packs, the legacy leaflet, friends leaflet and lottery leaflet which form a suite of literature and support materials. In addition we have created a few campaigns including two consecutive Christmas campaigns to support patients and staff over Christmas.
We have designed and produced the annual report and impact statement for a number of years and the 5-year strategy report. These important documents act to represent the charity and its purpose but also allow them to gain support by being transparent in their results.
The Royal Free was founded in 1828 and relied on charitable donations for day to day running as well as the pioneering research it is known for today. The Royal Free Charity needed to reach a digital audience through a solid and responsive website to continue its fundraising work. We designed, planned and built the website for them to be able to take donations, explain their purpose, promote their activities and grow their network.