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Work Flower Skills – DIY courses
Marketing DIY course offer aimed at a new audience
Since our work in 2021 with Flower Skills to refresh their brand and website, they have consolidated their core ambition to empower more people with construction skills and knowhow. Having grown their core business within education, local council and corporate businesses they had identified an additional relatively unsupported area across London – DIY courses.
This exciting new DIY courses offer is aimed at a completely new audience to the company. As such it required a new product brand and proposition. We helped create the name DIY Essentials, and designed and built the microsite for this offer. In addition we have aided with on-going marketing.
Brand positioning
Whilst there are many reasons that someone would want to become more skilled in home DIY, it must also be fun. We understood that any paid for adult learning has to be enjoyable as well as beneficial. It was important for this new course offer to position itself as clearly within the DIY arena and be distinctive from a trade store or service. DIY Essentials fits within the company core brand whilst allowing it to speak to a different consumer.
Creating a dedicated microsite
Working within a modest budget we have established a striking DIY microsite which has the ability to grow as the course offering widens.
Supporting with on-going marketing
A mix of traditional and digital marketing initially aimed at a very local market and spreading to further south east London.
