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Work Greenwich Hospital impact reports
Demonstrating the impact on serving and former serving naval personnel and families
Greenwich Hospital approached us in 2022 to help them communicate their impact in a more meaningful and compelling way. We have worked with the client to structure the messaging, interview and write case studies, and design the full report. The new communications approach is the start of a goal to become fully evidence-based in all reporting. We are pleased to continue to support them as they develop their reporting and grant giving strategy.
“We’re in our third year of working with Fit Creative and have been impressed by the team's responsiveness and willingness to flex and develop the design and content of our report, as our organisational needs and internal capacity have changed over time. They listen to our brief carefully, but also challenge us to think creatively. We’ve been delighted by the quality of the work produced and the feedback we have received from others about our Impact Report.”
Kate Hygate
Director of Governance
Greenwich Hospital
Impact Report 2024
The 2024 impact report leads with the sailing training course provided to the children of serving naval families. We commissioned and directed a photoshoot to capture a group of trainee sailors on the water. It was a challenging photoshoot but yielded wonderful captured moments truly showing the difference the charity can make to the life experiences of the next generation.
Working with the client, we designed a striking information spread explaining the charity’s purpose and areas of remit.
A funding highlights spread demonstrates the variety of grant types, sizes, locations and partners. It’s a concise feature of how the charity supports the naval community and instigates engagement with future partners.
Reporting on the year past and highlighting future plans ensures that the impact report also becomes a tool to measure progress.
Impact Report 2023
Continuing to develop the impact report from year 1, we evolved the look and feel, and supported with copywriting, imagery, structure and design.
Impact Report 2023 bus card
A small business card summary was created for management staff to be able to hand out to at conferences and meetings to support more engagement with initiatives and partnerships.
Impact Report 2022
We commissioned the front cover photoshoot featuring a supported service woman, also shown in the inner spread on her case study.
Also for this client
Branding, Out of the ordinary
