Work PCRC strategy plan

Creating a 4-year strategy plan document that can be used to raise support

We developed the overall brochure structure and design to represent the 4-year strategy plan for the Prostate Cancer Research Centre (PCRC). The client was excited to move forward their brand image in this document in which they lay out their ambitious plans.

We designed the strategy plan in a square format to make it distinct and with throw-out pages to create a centre spread which summarised the 6 goals. A striking  black, white, blue and orange colour palette creates a confident tone.

A bold 4-year target introduces the document from the inside cover. We advised the client on the message structure and copywriting throughout.

Created a striking graphic to represent the 6 goals which can then be used online and in other communications. We established a style for the brand going forward with future communications.

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