Work Royal Free Charity shops

A simple multi colour block application on some walls and vinyls explaining the main remit of the charity helps brand the space without overshadowing the goods that people will be perusing through. A clear understanding of our customer base meant the space was kept as light and simple as possible.

And now with the stock in it.

"The Royal Free Charity has worked with Fit Creative on a wide variety of marketing and branding projects, from a complete re-brand to Christmas appeals, quarterly newsletters and our even our website. The relationship works well because they  ‘get us’.  Most recently as a charity we have branched out and set up high-street charity shops. Fit Creative made site visits and ensured each shop reflected our overall brand image ensuring that our key messages come across inside and out. We now have a standard ‘look’ that we can roll out to all future shops."

Alison Kira
Head of Project Development
Royal Free Charity

Shop volunteer promotion

A series of posters to appeal to people who may be considering volunteering to choose the Royal Free Charity shop as the place to be.

The posters feature people on bright colour blocks matching the current brand campaign.

Shop donation promotion

A call to action poster to place your donation with the Royal Free Charity shop.

The shops are all very active on Facebook, each with individual accounts and posting items related to their shop separately. 

The first shop in Enfield established its Facebook account during the refit to take interested followers on their journey and create a relationship with them.