Royal Free Charity Support Hub
Naming, branding, messaging and core tools for a completely new service from the Royal Free Charity.
The Support Hub is a new Royal Free Charity service providing advice, support, and practical activities for patients living with long-term conditions and their carers – the first of its kind in north London. Fully funded by the charity, it is designed to grow into a recognised brand in its own right. As a long-standing client, we were delighted to be asked to establish its identity and physical space. Working with the client and a steering group of service users and key hospital staff, we ensured the name and branded environment clearly communicated the service’s offer and values.
- Sectors and services
- Health
- Brand presence
- Exhibition + Signage
Naming and branding
The Support Hub identity has been designed to be independent of the Royal Free Charity in order for it to achieve its long-term goals as a service known in its own right. To keep it part of the brand family, it retains the same colour and font. The addition of the 'info' symbol aids a clear understanding of the core of the service and acts as a shorthand symbol.
Signage and interiors
We designed and produced the signage and advised on the interior design to help create a comfortable, relaxed space.
Communication tools
The services provided are listed in a simple and clear leaflet which also directs users to its location within the hospital.
Referral pads have been created for hospital staff to be able to refer a suitable person to the extra services if they feel it is right.
