Work Goldsmiths’ Centre branding

Enabling the brand to shine through all marketing

It was identified that the original brand was struggling to be read across all marketing materials and achieving standout to new audiences. To support the brand we developed a system of applying the logo to ensure it was clearly read and could be turned up and down in volume depending on the needs.

Family of logos

We created a family of logos to be used for specific applications. 

Label Logo

Louder branding applied to a flyer to promote the LDF 2016 events at the Centre. Flyer will be distributed in various leaflet racks. 

Bar Logo

Quieter branding seen on an invite sent direct to a mailing list of audiences familiar with the Centre.

We also widened the supporting brand language to include a secondary colour palette, secondary fonts and further layout options to give the brand more flexibility across general marketing and events promotions.

Clear guidelines help direct various design agencies and partnership promotions to ensure the brand is seen in the best way possible across all applications.

Also for this client

Marketing

Goldsmiths’ Centre membership

We created a unique look for the new creative network at the Goldsmiths' Centre to visually demonstrate the link between creativity and craftsmanship which is core to the network. 

Out of the ordinary

Goldsmiths’ Centre signage

Branding the building clearly from the outside and creating clear directional infographics around the site.

Marketing

Goldsmiths’ Centre marketing

Variety of marketing needs to promote regular events listings, event marketing and invites, training at all levels and changing exhibitions. 

Branding, Marketing

Goldsmiths’ Centre 5th anniversary

The Goldsmiths' Centre wanted to celebrate 5 years since it opening and came to us to help them do that. A film, a report, an exhibition and an evening were all created to support their achievements and impact on the jewellery industry. We also create a bespoke logo lockup which was applied to all the events and promotions throughout the year.

Marketing

Goldsmiths’ Centre venue hire promotions

We have created a suite of materials to promote the venue hire opportunities covering corporate hire, Christmas specific packages and last but not least wedding hire. 

Top of page