Goldsmiths’ Centre online shop
Creating a distinct online retail proposition and design and build of the website.
Working closely with our long-standing client, we developed a unique positioning for the Goldsmiths’ Centre’s new online offer – See, Meet, Shop – highlighting that customers can discover unique jewellery and silversmithing, meet the makers behind the pieces, and purchase online. Our work encompassed a bold graphic language for marketing materials alongside the full design and development of the website.
- Sectors and services
- Culture
- Digital + Film
Brand development
We have developed a logo lockup with the Goldsmiths' Centre, which presents the retail offer. The logo is seen both as an animated logo on the online shop and a static logo lockup for print materials.
A minimal graphic brand language, which features the variety of pieces available for purchase, has been created to support the See, Meet Shop Talent brand positioning. This is applied on all marketing materials.
Online shop development
We designed and built on the Shopify platform the new online retail offer from the Goldsmiths’ Centre. The online shop needed to clearly reference the Centre, providing it with credibility and function as a distinct online offer on its own. We continue to support the Centre to develop the website's functionality as needs arise.
